Hacking Chiropractic

Cite: Smith JC. Hacking Chiropractic [Column]. Asia-Pac Chiropr J. 2021;1.3. URL apcj.net/jc-smith-hacking-chiropractic/ 

The Baby Jesus Rule (You can't always get what you want)

If you still get no satisfaction,

Harken the Rolling Stones who carol their advice:

‘You can't always get what you want,

But if you try

Sometimes you find

You get what you need.’

So, if the King of Kings

was content with just three,

that’s all you need

under your Christmas tree.

 Cite: Smith JC. The Baby Jesus rule [Column]. Asia-Pac Chiropr J. 2021;1.3. URL www.apcj.net/jc-smith-the-baby-jesus-rule/

Witch hunt down under [cri deCOUER]

According to the judge, ‘The AMA did not, during the entire period of the boycott, have reason to hold that view. It is clear that there were some therapeutic benefits of chiropractic that the AMA knew about’ She noted many medical doctors testified that chiropractic care got people well in half the time as medical care.

These medical men and journalists should be ashamed of their effort to assassinate the character of Dr Rossborough and impugn an entire profession without one shred of evidence.

If Australasian journalists have a ‘fairness doctrine’, they should be obligated to write a retraction, present the facts and give Dr Rossborough and the chiropractic profession equal time to redeem themselves. Clearly this attack on paediatric chiropractic is a witch-hunt that has nothing to do with the actual science showing the clinical effectiveness of paediatric chiropractic for colic.

Cite: Smith JC. Witch hunt down under [cri deCOUER]. Asia-Pac Chiropr J. 2020;1:027 DOI https://doi.org/10.46323/2021027  

Disruptive Journalism and Chiropractic

Over the years I’ve been a pain in the neck to many chiro organizations such as the F4CP, ACA, WFC, and to the short-sighted agnostics among us.

As BJ Palmer aptly put this myopia:

'Many people suffer with a constipation of thought and a diarrhea of words. Many a man has the eyesight of a hawk and the vision of a clam.'

My biggest complaint has been the lack of effective marketing. I don’t believe cute, short, clever FB memes or slogans will win the day to reposition millions of potential patients to our perspective of spine care. I wish it were that simple. It’s past time to overcome our constipation of thought on PR.

Recently I’ve taken a new approach because most people are 'post-literate,' which means they know how to read but chose not to, instead they merely watch videos.

So, I’ve developed a Video Library that has been a huge success. There are 20 videos ranging in time from 30 seconds (ads) to over 30 minutes (my favorite rants). 

Mainly, I want to be the international whistleblower against medical spine care, especially surgery. Inexplicably, our profession has been strangely quiet on this important issue, hence, my beef with the 'make love, not war' approach of the F4CP and ACA (my Berkeley roots are showing).

Nonetheless, I was hired by Dr. Rob Scott, president of Life U., to pen an extensive, multi-dimensional approach to marketing. If this paper doesn’t fuel your fire, nothing will.

Enjoy my lengthy WHITE PAPER

Indexing Terms: subluxation, chiropractic politics

Cite: Smith JC. Disruptive journalism and chiropractic [Column]. Asia-Pac Chiropr J. 2020;1:001 DOI https://apcj.rocketsparkau.com/disruptive-journalism--jc-smith/


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