Over the years I’ve been a pain in the neck to many chiro organizations such as the F4CP, ACA, WFC, and to the short-sighted agnostics among us.

As BJ Palmer aptly put this myopia:

'Many people suffer with a constipation of thought and a diarrhea of words. Many a man has the eyesight of a hawk and the vision of a clam.'

My biggest complaint has been the lack of effective marketing. I don’t believe cute, short, clever FB memes or slogans will win the day to reposition millions of potential patients to our perspective of spine care. I wish it were that simple. It’s past time to overcome our constipation of thought on PR.

Recently I’ve taken a new approach because most people are 'post-literate,' which means they know how to read but chose not to, instead they merely watch videos.

So, I’ve developed a Video Library that has been a huge success. There are 20 videos ranging in time from 30 seconds (ads) to over 30 minutes (my favorite rants). 

Mainly, I want to be the international whistleblower against medical spine care, especially surgery. Inexplicably, our profession has been strangely quiet on this important issue, hence, my beef with the 'make love, not war' approach of the F4CP and ACA (my Berkeley roots are showing).

Nonetheless, I was hired by Dr. Rob Scott, president of Life U., to pen an extensive, multi-dimensional approach to marketing. If this paper doesn’t fuel your fire, nothing will.

Enjoy my lengthy WHITE PAPER

Indexing Terms: subluxation, chiropractic politics

Cite: Smith JC. Disruptive journalism and chiropractic [Column]. Asia-Pac Chiropr J. 2020;1:001 DOI https://apcj.rocketsparkau.com/disruptive-journalism--jc-smith/